Simmen Group

Simmen Group‘s name comes from a group company in Switzerland that works for the architecture and planning industries. The challenge of plotting and completing a building with the qualities of aesthetics, and excellent and characteristic phrases requires the best collaboration between many more experts and known regions. They are active in architecture, interior design, specialized retail, landscape design, construction management, property brokers and real estate investments. Simmengroup professionals for reputable new homes and renovations in Switzerland and abroad.

Challanges

As described, We need to create a logo for “Simmengroup” that keeps the logo clean and neat and separates it from the brands of other competitors. So that it is easily visible to the public. There are thousands of different typefaces available around the globe. We use Ferrara’s regular and robotic light typeface to create brand identity due to its strong visual classification and clear graphic balance. This is why we use two dots symbols that simultaneously express happiness and connection with people. Colors have a strong effect on our emotions. And these emotions play a major role in how we behave as a consumers. We use black, bud, and cadet blue as the primary color and rain, gray-brown, and white as the secondary colors. The colors expressed a gentle & clean feel in our minds.